Massage Therapy Journal

AMTA is advocating to protect massage therapy standards, expand access to health care, improve education, support safe practices, fight trafficking, lower unfair fees, and make licenses easier to use across states—all to build a stronger future for the profession.

Massage therapy is becoming more holistic, supporting the mind, body, and spirit. This includes adding techniques like aromatherapy, cupping, stretching, or ice massage. These extras can relieve pain, calm stress, and attract new clients. Research shows holistic care may improve mood, thinking, and quality of life, while also making massage sessions more personalized and effective.

Pain is your body's alarm system that keeps you safe. Everyone feels pain differently based on their life experiences. Pain helps warn us about danger, enhances sensory input, teaches self-regulation, and can build community. Instead of just stopping pain, massage therapists can listen to each person and help them understand and work with their pain in healthy ways.

The massage therapy profession is on a remarkable trajectory, with the Bureau of Labor Statistics projecting 18% growth and 26,000 new jobs by 2033—far outpacing the national average. Industry experts explore the forces driving that expansion—from growing consumer demand for holistic wellness to deeper integration into health care—and share their thoughts on how technology, personalized care, advanced education, and nationwide licensure will shape the industry’s future.

AMTA 2025 National Convention keynote speaker Erin Stafford offers practical insights for massage therapists and other hands-on professionals on preventing burnout, redefining success, and building resilience. Discover the importance of proactive rest, maintaining perspective on career goals, breaking challenges into smaller steps, and seeking inspiration from those already achieving what you aspire to.