American Massage Therapy Association^®

in every issue

Living Well 19
Learn simple ways you can protect yourself from cold and flu season.
By JoAnn Millvojevic

Ethics Q + A  44
Is it ethical for massage therapists to use the word “treatment?”
By Dianne Polseno, LPN, LMT

Building Your Business 157
We’ve got marketing tips for introverts and extroverts.
By Jean Bailey

Research Literacy  163
We help you understand why recent research about massage and arthritis is so promising.
by Cynthia Piltch PhD, CMT &
Martha Brown Menard, PhD, CMT

Body Mechanics  169
An up-close look at joint mobilization of the neck.
By Joseph E. Muscolino, DC

Reflections  174
Through giving, we learn to heal.
By Eve A. Wood, MD

editor's note                       9
AMTA president's letter     11
what do you think?            13
reviews                              27
advertiser directory            173

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