Amazing Service, Amazing Results
Adding greater value and delivering amazing service to your clients is another sure way to create and sustain a successful massage practice. You have a choice to be mediocre or amazing in your value and service. Delivering mediocre value and service equals having a mediocre practice and income level. Going above and beyond to deliver greater value and amazing service enables you to create and sustain a thriving practice and income level.
The following ideas can help you elevate the level of service you provide to your clients and give them an amazing experience:
- Be consistent in how you conduct business and practice massage.
- Find out what your core clients want now and in the future-then deliver it.
- Make sure your clients understand you will do whatever it takes to help them reach their massage goals.
- Think and act as a trusted adviser to your clients.
Having an orderly business and a consistent way of doing things may include greeting clients warmly, being on time and ready for each massage session, and charging reasonable prices for services and products. Additionally, when you understand who your core clients are, talk to them about how well you are meeting their expectations and ask for suggestions and feedback. If they want stone massage sessions, for example, consider taking a continuing education class in stone massage and begin offering this service.
Maintaining your relationship with your clients can be simple, but to keep them coming back you need to make sure they know they are important. Try sending your clients a thank-you card, or a birthday or holiday greeting. You might also give your core clients a small gift around the holidays, or offer them a discount on a birthday massage. For clients you haven’t seen in a while, send a card or e-mail to get your name in front of them again.
Another crucial part of maintaining your relationship with your clients is to act as a trusted advisor. Position yourself as the person your clients should come to when they need information about massage therapy and its benefits. In order to fulfill this role, keep up on what is going on in the industry, take continuing education courses and read relevant books and massage journals. Your clients will appreciate that you go above and beyond their expectations.
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American Massage Therapy Association®
