American Massage Therapy Association^®

AMTA Announces Multi-Faceted Social Networking Program

Evanston, IL – The American Massage Therapy Association (AMTA) announces its multi-faceted social networking program to serve massage therapists, students, teachers and consumers through the latest technology.  The association now has a presence on Facebook, LinkedIn, Twitter and YouTube to bring the most current association updates and news to its members and others in the profession.  These venues also provide information to the public, opportunities for questions and dialog with consumers and with potential clients.

“Social networking allows AMTA to connect even more with our members and those interested in massage therapy in a relevant and accessible way,” says AMTA President Judy Stahl.  “Members who are interested in having a more extensive and immediate voice on national massage issues will be able to dialog with the community on important topics.  It’s a way to be a more active part of AMTA and the greater massage therapy community.  Our younger members, the future leaders of the association and the profession, are especially enthusiastic about utilizing these social networking tools to make a difference in their practices, their communities, and the world. ”

The association began its YouTube presence in September 2008 and started its initial tests on Facebook in spring 2009.  Within a short time, without announcement, more than 500 people joined AMTA’s Facebook group.  “AMTA chose to use these existing online venues because they are so prevalent and invite broad participation,” says Stahl.  “They also fit best with AMTA’s desire to respond to the current, fresh and exciting online dialog in our profession.”

AMTA will use these networking locations in a variety of ways to take advantage of their strengths.  For example, in September attendees at the AMTA National Convention in Orlando, FL will be able to log on to Twitter for reminders regarding upcoming educational programming.  Members who are interested in having more of a voice on national issues will be able to dialog with the community on important topics through Twitter, YouTube and Facebook. 

The association looks forward to expanding its involvement in online social networking, recognizing the value of these communications forms to foster discussion and keep its discussions current.  It also supports the personal interactions and networking at the local and state levels that have always been part of AMTA’s chapter activities.

The easiest way to connect with AMTA on Facebook, LinkedIn, Twitter and YouTube is to visit www.amtamassage.org and click on the corresponding icons listed on the AMTA homepage.

The American Massage Therapy Association is the largest nonprofit, professional association for massage therapists with 58,000 massage therapist members.  The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters.  AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.

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