Special Events

Explore social activities at the AMTA 2025 National Convention.

Connect with Your Massage Therapy Community

AMTA offers a variety of opportunities to network with our massage therapy community. From first-time attendees to seasoned veterans, there's something for everyone at the AMTA 2025 National Convention. All special events and programming are free with your Convention registration unless otherwise noted.

Thursday, August 21st

Opening Session and Keynote Presentation with Allison Massari & Business Meeting, 9:00 am

The Fire Within: A Focus on True Resilience

Begin Convention on Thursday morning with keynote speaker, Allison Massari—an entrepreneur, interdisciplinary artist, and inspirational speaker. Allison will lead us through a moving presentation on empowerment and resilience, essential skills that are invaluable to your massage therapy career and everyday life.

Recognized among the “Top 100 Iconic Business Speakers,” Allison has captivated audiences in over 75 countries with her authentic insights and dynamic stage presence. Experience her unique blend of creativity and guidance as she highlights the strength of the human spirit and helps tranform lives.

Come together with your massage therapy community from across the country to celebrate the achievements throughout the profession and the many ways our members have contributed to the success of AMTA.

First-Timers Lunch, 11:30 am

If this is your first time at Convention, don’t miss this opportunity to connect with the AMTA Board of Directors and other newcomers. Lunch will be served promptly at 11:30am.

Exhibit Hall Opening Reception, 5:00 – 7:00 pm

Visit the exhibitors and connect with other attendees while enjoying light food and drinks. Take time to snap a picture at the photo station and work on getting stamps for Saturday's Passport to Prizes.

Saturday, August 23rd

Closing Session with Erin Stafford, 2:00 pm

The Slingshot Method: Get Unstuck, Discover a New Path and Find Your Way Without Burning Out

Close out Convention on Saturday afternoon with an uplifting session from keynote speaker Erin Stafford—a best-selling author, award-winning speaker, Cambridge social psychologist, and burnout expert. Erin will share tips and strategies to help massage therapists stay motivated, avoid burnout, and propel themselves toward success.

Renowned for her best-selling book, The Type A Trap: Five Mindset Shifts to Beat Burnout and Transform Your Life, Erin is a Forbes Business Council member and the former head of marketing for the largest healthcare staffing company in the U.S. With over 20 years of experience leveraging her Type A personality and collaborating with high-achieving individuals worldwide, she brings a wealth of expertise to the conversation.

Closing Reception, 4:00 – 6:00 pm

Mix and mingle with friends old and new as we close out the AMTA 2025 National Convention! After the reception, we encourage you to go and explore all that Dallas has to offer.