More Consumers Are Turning to Massage For Their Health Needs

Each year, AMTA conducts an in-depth survey to explore the experiences and perspectives of massage therapy consumers. Over the next month, we’ll be sharing insights from this year’s findings, offering you a closer look at how consumers perceive and use massage therapy.

To kick things off, let's take a look at some big-picture trends in consumer attitudes. Massage therapy continues to shine as a cornerstone of integrative health and wellness. Backed by years of research demonstrating its effectiveness for treating various health conditions, it’s clear that consumers recognize massage therapy's value.

These findings reinforce what we already know: the majority of consumers view massage therapy as a powerful tool to enhance wellness and alleviate pain. At AMTA, we’re committed to increasing awareness, accessibility, and credibility of massage therapy through ongoing research and advocacy efforts.

Want to learn more? Visit our Consumer Views & Use of Massage Therapy research page to delve into AMTA’s annual survey results.