AMTA's Advocacy Campaign Wins a 2024 Gold Circle Award for Excellence

We are proud to share that AMTA has been recognized by the American Society of Association Executives (ASAE) with a 2024 Gold Circle Award for our Advocacy Campaign: Advancing the Integration of Massage Therapy in Healthcare. AMTA is a mission-driven association focused on elevating the profession and creating new opportunities for massage therapists through our award-winning advocacy work.

ASAE's Gold Circle Awards competition is the premier association marketing, membership and communications award that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership and communications programs. ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations.

“We are thrilled to win a prestigious ASAE Gold Circle Award for AMTA’s Advocacy Campaign on Advancing the Integration of Massage Therapy in Healthcare. The outstanding work on this campaign is a shining example of how AMTA continues to elevate our profession,” said Kimberly Kane-Santos, AMTA National President.

"Congratulations to the outstanding recipients of the 2024 ASAE Gold Circle Awards," said Maria Buscemi, MPA, CAE, Chair of the ASAE Gold Circle Awards Committee. "These awards are a testament to the exceptional skills, ingenuity, and vision of association professionals who have demonstrated creativity, innovation, and effectiveness in their campaigns. Their work not only showcases the best practices in our industry but also drives meaningful results for their organizations and members."

About AMTA's Award-Winning Advocacy Campaign

Expanding Access to Massage Through Legislative Efforts 

Our Advocacy Campaign on Advancing the Integration of Massage Therapy in Healthcare encompasses our collective efforts to expand access to massage for managing health conditions through legislative efforts at both the federal and state levels. We work with legislators to implement responsible policies that encourage healthcare providers to prescribe massage as a non-pharmacological therapy.

Educating Healthcare Providers, Insurance Companies and Patients on the Benefits of Massage 

As part of this campaign, AMTA prioritizes collaboration with key partner organizations to educate healthcare providers, insurance companies, and patients about the health benefits of massage therapy. Additionally, we advocate for Medicare Advantage and insurance companies to provide coverage for massage therapy as a non-pharmacological approach to care for health conditions in cases where it has been proven effective.

Advocating for New Massage Research and Engaging Our Members 

Lastly, this advocacy campaign also highlights the importance of new massage therapy research, actively engages AMTA members in legislative and advocacy efforts, and supports health equity by increasing affordable access to massage therapy and removing economic barriers. And, as massage therapy gains more recognition as an effective treatment within integrative healthcare, this creates more opportunities for massage therapists.

AMTA Wins More Awards

AMTA also recently won a 2024 Communicator Award by the Academy of Interactive & Visual Arts and a 2024 Platinum Hermes Award by the Association of Marketing and Communications Professionals for this advocacy campaign. These prestigious honors underscore AMTA’s steadfast dedication to forging new pathways in healthcare for massage therapists!