Growing Your Practice: Retaining Current Clients

Take advantage of these tactics to keep your massage clients coming back.

Ideas for Massage Therapists to Stay in Touch With Clients

Take advantage of social media. Set up a professional page on Facebook, LinkedIn and Twitter. Send out regular updates on what's new with your practice, special promotions and trends in massage therapy.
Download client handouts on the benefits of massage. Display the handouts in your massage practice or give them to clients dealing with specific health conditions.
Host special events or promotions at your practice to recognize events like National Massage Therapy Awareness Week or the anniversary of your practice.
Link to AMTA articles on massage therapy. AMTA offers free consumer-related content on the health benefits of massage therapy. Link to AMTA's articles on your website, social media or e-newsletter.
Email or send postcards to your clients about new services you are offering or special promotions.
One or two weeks after each appointment, follow-up with clients. Ask how they are doing, particularly if you had suggested a specific self-care idea to them earlier.
Send cards on clients’ birthdays or around special occasions such as Mother's Day, Valentine’s Day or even ski season.